Lewis PR - Global Communications Agency

The latest from the LEWIS blog

Trade Your Personas for Real Human Beings

As online content developers we are getting used to dividing our target audience into personas: imaginary men and women that represent a certain group of (potential) customers. Freelance copywriter Dimitri Lambermont recently made a statement on Medium: why don’t we get rid of persona and focus on real human beings instead?  An abstract of his […] Read more…

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