LEWIS began working with Kingston Technology in September 2009. Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players.
- Improve the relationship between Kingston and key publications, journalists and influencers in order to reinforce Kingston products in the Spanish market
- Increase buzz and coverage around star products
- Raise profile of the Kingston brand and its products to non-technical consumers and media
- Increase the number of product reviews in key media
- Coordinate and manage local events to introduce new products among key journalist and bloggers
- Support the local marketing goals and main activities