Kingston Technology

Objectives

LEWIS began working with Kingston Technology in September 2009. Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players.

  • Improve the relationship between Kingston and key publications, journalists and influencers in order to reinforce Kingston products in the Spanish market
  • Increase buzz and coverage around star products
  • Raise profile of the Kingston brand and its products to non-technical consumers and media
  • Increase the number of product reviews in key media
  • Coordinate and manage local events to introduce new products among key journalist and bloggers
  • Support the local marketing goals and main activities

Strategy

  • Strengthening the relationship between Kingston´s spokespeople and target journalists and influencers
  • Using lifestyle media to approach non-tech consumers using contests and soft press releases
  • Push product reviews in key media
  • Organize press conferences and events with Spanish media and bloggers
  • Track news to generate rapid responses on “hot topics”
  • Generate opinion regarding different topics, to show Kingston´s knowledge and capabilities

Results

  • Three product launch events organized, with more than 60 media in attendance and an average of 120 articles generated
  • Organized a blogger party to introduce the new SSD discs with more than 30 bloggers in attendance and positive articles in key blogs
  • More than 45 product reviews in key media
  • More than 12 industry awards for Kingston products
  • More than 650 articles and than 15 contests in mainstream media

 

Testimonial

  

My experience of working with LEWIS PR has been great so far. We chose them in six different countries, mainly because of their PR consultants. We instantly had a good click internally with the Kingston PR team but also with local spokespeople. LEWIS PR deliver a great balance of local and global press office activities.
Emilie Beneitez, EMEA PR Manager

 

 
Specialism EventsMulti-countryOnlineRapid response