3Com

Objectives

LEWIS Poland began working with 3Com in September 2008. 3Com’s mission was to redefine the economics of the networking industry by delivering maximum value to their customers and partners through flexible, high-quality end-to-end networking solutions that lead the market in price and performance, and give a competitive advantage. LEWIS was responsible for re-establishing 3Com's, both local and international, presence in media.

  • Raise 3Com’s profile in media
  • Raise executive visibility
  • Establish 3Com as a thought leader
  • Promote 3Com EMEA customers
  • Organize product reviews, launches and announcements

Strategy

  • Raise executive visibility
  • Raise 3Com’s profile in media
  • Establish 3Com as a thought leader
  • Promote 3Com EMEA customers
  • Organize product reviews, launches and announcements

Results

  • Organized 3Com's 30th anniversary and H3C acquisition campaigns in media
  • Achieved a  visible media profile for the 3Com local team, as well as the corporation as a thought leader and strong performing company
  • Coverage included front page of IT Reseller and other tier one media
  • 3Com's product won NetWorld Magazine Product Of The Year Award 2009

Testimonial

  

 "LEWIS Poland was a pleasure to work with - their positive, helpful approach was instrumental in re-establishing 3Com's presence and image in the media to support local sales and corporate PR."
Francesca Charlton, EMEA PR Manager

 
Specialism Events