One of the most effective online marketing tactics a company can engage in to increase inbound lead generation and attract organic media inquiries is Search Engine Optimization (SEO). Research firms like eMarketer consistently rank SEO among the highest ROI of online initiatives and strongest tactic for increasing organic conversions. Nearly all businesses benefit from greater exposure in a pull-marketing channel like search.
Progress Software with its DataDirect technology lines is the world leader in data connectivity, offering the most comprehensive software solutions for connecting the world's most critical applications to data and services, running on any platform, using proven and emerging standards.
As with any modern technology company offering solutions to software architects, search engine visibility is more than a “nice-to-have,” it is essential. Progress Software’s web-savvy DataDirect customers frequently use major search engines to seek out solutions for data connectivity to connect their applications to data sources using standard-based interfaces such as ODBC, JDBC, ADO.NET, XQuery and SOAP.
The following case study demonstrates how the LEWIS SEO consulting process (consistently being refined based on the team’s collective experience optimizing hundreds of sites) and agile implementation by an enterprise company resulted in a trend up in search engine traffic and visibility.