We were founded by journalists and still have journalists throughout our global media relations teams. It goes without saying that the fundamental skill in international communications and PR is the ability to spot a good story. We also believe that when speaking to the media, the right approach, content and attitude are just as important as having the contacts. We anticipate the media agenda and communicate our clients’ stories in a compelling way, often creating entire story packages for reporters and bloggers. We also know that being responsive and knowledgeable is critical.
The agency’s media relations expertise spans trade, consumer, business, broadcast and social media. We excel at making complex stories resonate from high-level business media to the consumer press.
Media relations services include:
- Awards programs
- Blogger relations
- Broadcast outreach
- Bylined article programs
- Case study placement
- Copywriting – press releases, case studies, articles, SEO and more
- Feature tracking
- Media events – roundtables, press conferences, virtual events
- Media tours
- Media training
- Messaging workshops
- Multimedia press assets
- Newsroom creation and management and news optimization
- Photography
- Proactive media outreach including story identification
- Product launches
- Product review programs
- Rapid response to breaking news
- Social media press releases
- Trade show support